Applying serums to moist skin can be beneficial for several reasons. For starters you get enhanced absorption. Damp skin is more permeable, allowing the active ingredients in serums to penetrate more easily and deeply into the skin. You also get something called hydration lock, and this is just what it sounds like! Serums applied to moist skin can help trap and seal in the extra hydration, leading to better-moisturized skin. You'll also get more out of your products. Less product may be needed as it spreads more easily on damp skin, potentially making your serum last longer. And lastly is an improved skin barrier function which means the combination of water and serum can help strengthen the skin's natural protective barrier.
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